Donna Benner CEO

A Boutique Management Agency For On Camera Lifestyle Experts & Influencers

  • Lifestyle Experts Dream of Being on TV?
  • Producers & Brands Looking for Stars?
  • We Bring Talent, Media & Brands Together!
For Media & Brands
Book Lifestyle Experts
For Lifestyle Experts
Become a Client
Multi-Emmy® Award Winning
National Talk Show Producer

We may be a small lifestyle agency, but we’re making a BIG impact!

Swoon Talent is a management agency for established and aspiring on-camera health, culinary and lifestyle experts. Created by a TV producer for TV producers, our platform and personal services helps maximize your national exposure, fine-tune your brand and nurture your talents. We bridge the gap between you and the media.

Emmy® Award winning national talk show producer and Swoon Talent founder Donna Benner has leveraged more than three decades of national television experience to benefit hundreds of lifestyle experts and influencers.

Donna’s success and expertise in the TV business makes it possible to open doors for top-notch on-camera health and wellness, lifestyle experts, bloggers, vloggers, hosts and influencers. Chefs, home cooks, DIYers, interior designers, celebrity stylists, beauty gurus, fitness trainers, gardeners, child care, travel experts and more in the lifestyle space is our speciality. We're in the business of maximizing your exposure to get you noticed and discovered by the entertainment industry and brands.

What TV Heavy Hitters Say About Donna Benner

  • “Donna was my first mentor in the daytime talk genre, & the knowledge & insight I gained from her is invaluable. Her keen story sense & ability to connect with talent & guests is unparalleled. She is also a dream boss who has a tremendous work ethic & inspires & encourages her staff.”

    Dan Sterchele

    Turner Broadcasting, Telepictures, ABC News, NBC Universal
  • “In the world of TV/media, Donna Benner is in the forefront of multimedia innovation! She leaves no stone unturned in the pursuit of accomplishing her creative vision. She is one of the most talented & hardworking producers I’ve had the privilege of working with.”

    Christina Deyo

    Eight-Time Emmy® Award winner, Food Network, Martha Stewart Living Omnimedia Martha Stewart Show, Rosie O’Donnell Show, Sally Jessy Raphael Show
  • "I've known Donna for 25 years & she has an incredible instinct for spotting & grooming on-air talent. I'm a Network TV Executive in Los Angeles responsible for procuring talent and developing programs. The Swoon Talent concept is a perfect platform for producers who need to find top notch lifestyle experts. The business is a great model and tool for people in the industry to discover great talent and secure them at a moments notice. Many of my colleagues use Donna Benner's services."

    Jodi Roth

    Senior Vice President Specials/CBS Network
  • "I've worked with Donna on 3 TV shows & she's one of the best. Her wealth of knowledge makes her a fantastic producer, coach, teacher & mentor."

    Maury Povich

    Talk Show Host
  • Swoon Talent is a dream come true for casting producers. So easy to find great talent for national TV shows in a flash

    Katie Hance

    Casting Producer
  • "Donna has the unique ability as a producer to simply know what an audience wants to see & then can execute it & make it great television. That’s a talent that cannot be taught. It’s pure instinct!”

    Burt Dubrow

    Former Executive Producer Dr. Drew on HLN, Senior Executive Producer Daily Beast LIVE-TEGNA TV Stations
  • “I worked with Donna on several national talk shows. She is a terrific Executive Producer with an instinct for creative, audience-grabbing shows that raise the bar.”

    Dean Gordon

    Assistant Director Wendy Williams Show, Martha Stewart Show, Sony Pictures Entertainment, Paramount Pictures
  • "Donna Benner is always thinking outside the box. Her creativity is contagious & her skills honed."

    Joanna Parides Sims

    Two-Time Emmy® winning Supervising Producer Rachael Ray Show
Donna Brenner

Meet Swoon Founder and CEO Donna Benner

Swoon Talent founder Donna Benner is an innovative lifestyle talk show producer and lifestyle expert promoter. She has more than three decades of television experience and a knack for hand-picking, cultivating and nurturing on-camera talent. Donna has hundreds of professional contacts in the media and many long-standing relationships with television producers who trust and respect her expertise. MORE

On the set of the Today Show

Opening Doors for Lifestyle Talent

Swoon is for the lifestyle expert and lifestyle influencer looking to advance their careers. We understand how incredibly difficult it is to connect with producers at TV networks, digital channels, and production companies. Unlike other professional talent agents Donna and her team know how to package you the right way, and have the right industry connections to help get you noticed. We're a unique concept for a small lifestyle public relations agency. MORE

Swoon Talent

A Trusted Resource to the Industry

Swoon Talent is a personalized one-stop-shop for media outlets who are star hunting for lifestyle hosts, guests, correspondents, reality show contestants and retail brand spokespeople. Our boutique lifestyle talent agency makes it easy for you to select personalities by streamlining the selection process and eliminating the “fluff” with one easy click. This is a COMPLIMENTARY service for the media and we can help cast your projects. MORE

A Personal Look at Some of Our Lifestyle Experts


Shay Millheiser

Home Renovator

Twenty-eight-year-old Shay Millheiser is a successful Texan home flipper, renovator, and high-end realtor. She’s bought, renovated, designed and sold over one hundred properties since beginning her business five years ago. Shay knows the ins and outs of the home development process, and many of her projects include full gut job renovations of neglected and rundown properties. Her unique ability to pick up a hammer and a chainsaw scored her a show on HGTV as the host of Flipping Austin.

Ashley Mengwasser

Lifestyle Reporter & Producer

Ashley Mengwasser is a lifestyle, game show, entertainment host and reporter from Atlanta, Georgia. She's also a six-time Emmy Award winning host, producer and writer. Most recently she hosed a DIY show on Lowe's Home Improvement YouTube channel. Her newest project is host of the nationally syndicated travel show 'Pets Welcome Here'. Her adorable Basset Hound Rosie will make her TV debut as they discover the best places to vacation with your pets.

Matt Adlard

Topless Baker

Known as the Topless Baker, 26 year old Matt Adlard is an Internet sensation. Baking while topless, Matt has proven that he’s more than a hot guy with a buffed bod. His decadent desserts are showstoppers and Matt's steamy YouTube tutorials have made him a social media star. With 258,759 subscribers to the Topless Baker channel and 500K followers, Matt is a talented baker and a top on-camera personality. Recently discovered by the Food Network, Matt hosts their digital and social media show "Made for Two with The Topless Baker".

Working with Donna is Like Having Your Own Personal TV Producer

Do you need to maximize your exposure to the media and help fine-tune your brand? Please submit your credentials through our simple submission form or email Swoon Founder and CEO Donna Benner personally reviews each potential client.

In addition to packaging your brand and receiving an exclusive listing on our high traffic site, Donna and her team also offer one-on-one pitching, on-camera performance coaching, PR services and talent reel production. But the first step is to tell us how fabulous you are!

Our Latest Lifestyle Experts & Influencers

  • Yvette Marquez-Sharpnack New Swooner

    Shay Millheiser

    Home Renovator
  • Yvette Marquez-Sharpnack New Swooner

    Alexis Adjei

    Home Cook from London, England
  • Yvette Marquez-Sharpnack New Swooner

    Matt Adlard

    Topless Baker

Star Studded Reviews from Our Lifestyle Experts

  • "Swoon Talent is a game changer. Donna knows the business inside out. Her representation and direction have taken my lifestyle career to the next level. Her commitment and connections helped me land exciting network appearances. One on one critiques prove invaluable."

    Monica Hart

    DIY Expert
  • "Donna has been our Fairy Godmother. Two months after signing with Swoon's lifestyle talent agency my daughter and I got a TV deal."

    Suzanne Clark

    TV Home Cook
  • Emmy winning lifestyle host from Atlanta Ashley Mengwasser - Swoon Talent

    "I've been represented by Swoon Talent for over one year and Donna Benner is extraordinary! Swoon presents and operates much differently from your typical dime-a-dozen talent agency, and for good reasons. Donna is intricately involved in shaping, promoting, and championing her talent. We talk regularly, via phone and email, and our conversations are always insightful. Her decades of experience producing talk shows gives her an unrivaled knowledge of what the media is looking for. Her directory of real relationships she has built with industry decision makers ALONE is worth your submission."

    Ashley Mengwasser

    Lifestyle Host
  • "Donna is the consummate pro. Always there with top notch advice. She is leaps and bounds of above the rest and her knowledge of the business is unsurpassed. Working with her has been a pleasure."

    Eddie Zamora

  • “Donna Benner, thank you for believing in me and helping me share the MM brand with the world.”

    Marla Meridith

    Food Blogger/Influencer/Cookbook Author
  • "Donna Benner is brilliant! She knows exactly what producers are looking for. Swoon is a top-notch company who helps both producers and talent find each other in a more efficient way. I've been working with Donna for over 2 years and she has helped me establish my career in ways that once seemed impossible. She produced my talent reel which helped me get booked 15 times on the TODAY Show and Rachael Ray. I cannot recommend her enough!"

    Lauren Gruetman

    Frugal Living Expert
  • "In working with Donna for 18+ months, I have been astounded with her proactive work to help me achieve my goals. She is unrelenting in exploring new and novel routes to market my content. The times I have met with disappointment, Donna has been in my corner spinning our message and delivery mechanisms to optimize my road to success."

    Marlene Simon

  • "Donna Benner was instrumental in getting me exposed to millions through Swoon Talent. She booked me on several national shows and landed me a regular spot on a daytime talk show. She’s a talented image maker and is a savvy PR and social media force."

    Dr. Annie Negrin

    Medical Expert
  • "My experience with Donna has been nothing short of amazing! She makes time to work with all of her clients carefully helping us with our brand, our message and overall goal in this industry. You not only gain exposure and amazing opportunities through Swoon Talent, you gain a mentor, a cheerleader, and a professional team with your very best interest in mind! I am incredibly thankful for Donna for tapping into a space to work with newbie experts!"

    Jada Pickett

    Child Care Expert

We're Always Looking for New & Established Lifestyle Experts & Influencers