On-Camera Lifestyle Experts
Network - Cable - Streaming
Booking - Branding - Representation

On-Camera Lifestyle Experts
Network - Cable - Streaming
Booking - Branding - Representation

Lifestyle Experts:

Get Discovered By TV Producers, Casting Directors & Brands

Broadcast Media:

Book Reputable Lifestyle Experts for Broadcast & Social Projects


Develop & Package Your On-Camera Lifestyle Brand

Donna Benner

Principal Founder

Multi-Emmy® Award Winning National Talk
Show Producer

A Female Owned Small Business Making a Fierce Impact

A Female Owned Small Business Making a Fierce Impact!

The Swoon Talent brand is a synergy between a manager and a publicist for established and up and coming on-camera lifestyle experts and tastemakers. We replace traditional PR and management agencies for a fraction of the cost and offer services focused on the specialty of lifestyle.

Created by a TV producer for TV producers, our platform  helps maximize your national exposure, fine-tune your brand and nurture your talents. Our mission is to bridge the gap between you and the media by making it easier for Producers, Casting Directors and Brands to discover experts like you.

Emmy® Award winning national talk show producer and Swoon Talent principle founder Donna Benner has leveraged three decades of national television experience benefiting hundreds of lifestyle experts.

Donna’s success and long-standing contacts in television makes it possible to open doors for top-notch lifestyle experts in food, health, fitness, beauty, gardening, travel, DIY, fashion, self-care and tech. We’re laser focused on maximizing your exposure in order to get you seen by heavy hitters in the entertainment industry.

Christine Bibbo Herr

Self Care, Style, Fitness & Beauty Expert

Britnye & Cody Shore

Family Run Wedding Business

Grace Vallo

Home Cook/Food Blogger

Lamees AttarBashi

Middle Eastern Chef

Swoon Talent's TV Gardener Marlene Simon in greenhouse

Marlene Simon


Erin Palinski-Wade

Registered Dietician

Manny Washington

Firehouse Chef

Matt Adlard

Celebrity Baker

Ashley Reinke Hawk

Certified Nutritionist

Tiffany Sizemore, D.O.

Cardiologist & Preventative Medicine

Priyanka Naik - Vegan Chef

Priyanka Naik

Vegan Chef

Shay Millheiser

Austin Realtor/Home Renovator

What TV Heavy Hitters Say About Donna Benner

  • “I’ve known Donna for 25 years and she has an incredible instinct for spotting and  grooming on-air talent. I’m a Network TV Executive in Los Angeles responsible for procuring talent and developing programs. The Swoon Talent concept is a perfect platform for producers who need to find top notch lifestyle experts. Swoon Talent  is a great model and tool for people in the industry to discover great talent and secure them at a moments notice. Many of my colleagues use Donna Benner’s services.”

    Jodi Roth - Senior Vice President Specials/CBS Network
  • “Swoon Talent is a dream come true for casting producers. So easy to find great talent for national TV shows in a flash.”

    Katie Hance - Casting Producer/Levity Entertainment Group
  • “I worked with Donna on several national talk shows. She is a terrific Executive Producer with an instinct for creative, audience-grabbing shows that raise the bar.”

    Dean Gordon - Director Wendy Williams Show
  • “Donna was my first mentor in the daytime talk genre.T he knowledge and insight I gained from her is invaluable. Her keen story sense and ability to connect with star talent and guests is unparalleled. She is also a dream boss who has a tremendous work ethic and inspires and encourages her staff.”

    Dan Sterchele - Producer/The Kelly Clarkson Show, NBC Universal
  • “I’ve worked with Donna on three national talk shows and she’s one of the best. Her wealth of knowledge makes her a fantastic producer, coach, teacher and mentor.”

    Maury Povich - NBC Universal/Talk Show Host
  • David Noll and his team came to Swoon looking for talent for his new national show. Our Eddie Zamora The Yum Yum Foodie was chosen. David says this about Eddie, “Eddie is the BESSSTTTT!!!! Talented, hardworking, a great person and crazy handsome.”

    David Noll - TV Show Creator/ Food Network’s Chopped, Chopped Jr, Face The Truth, Dinner Takes All
  • “Donna has the unique ability as a TV Producer to simply know what an audience wants to see and then can execute it and make it great television. That’s a talent that cannot be taught. It’s pure instinct!”

    Burt Dubrow - Former Executive Producer Dr. Drew on HLN, Senior Executive Producer Daily Beast LIVE-TEGNA TV Stations
  • “Donna has the unique ability as a TV Producer to simply know what an audience wants to see. She then can execute an idea and make it into a great television show. That’s a talent that cannot be taught.”

    Joanna Parides Sims - Two-Time Emmy® winning Supervising Producer/ Rachael Ray Show
  •  “Donna Benner truly taught me everything I know about this business. She gave me my radar and my gut for what makes great TV! Lifestyle Experts are lucky to have Donna’s professional guidance.”

    Ed Connolly - Producer/Live With Kelly And Ryan
National Talk Show Producer Donna Benner Holding Her Emmy Award


Swoon Talent was created by three-time Emmy award winning national talk show producer Donna Benner. Donna has more than twenty-five years of television experience and her knack for hand-picking, cultivating and nurturing on-camera talent is legendary. She's worked with countless trailblazers in TV and has long-standing relationships with producers and show developers who trust and respect Donna's expertise.


Swoon is for on-camera lifestyle experts who earn a living at their craft and who are looking for industry exposure. We understand how difficult it is to connect with talk show senior producers, network executives and production company SVP's of development. And so, unlike outdated traditional talent agencies, we brand and mentor experts to enhance appeal and increase their chances of getting discovered.


Swoon Talent is a personalized one-stop-shop for broadcast and print outlets who are looking for seasoned lifestyle hosts, talk show guests, correspondents, reality show contestants, and brand spokespeople. Our boutique lifestyle agency makes it easy for you to select personalities because we streamline the selection process. This is a FREE service for the media. We can even help cast national television projects.,


  • Jamie Hess Fitness Expert
  • Lauren Greutman Consumer Saving Expert
  • Jamie Hess Fitness Expert
  • Matt Adlard Baker
  • Lauren Greutman Frugal Living Expert/Debt Free Coach
  • Dr. Annie Negrin Ophthalmologist
  • Eddie Zamora Foodie Influencer/Home Cook
  • Nealy Fischer Cookbook Author
  • Josh Tetrick Food Tech Entrepreneur - Just Food Products
  • Dr. Jen Caudle Family Practitioner
  • Joey Thurman Fitness Expert

What Our TV Chefs & Tastemakers Are Cookin

Chris Valdes


Chimichurri Chicken Caprese

Young Miami celebrity chef Chris Valdes shows you how to make chicken breast marinated with cilantro and stuffed with mozzarella and tomatoes.

Grace Vallo

Tastefully Grace

Roasted Honeynut Squash

This is one of Food Blogger Grace Vallo’s favorite holiday side dishes. She takes it to the next level with melted maple butter, sage & toasted walnuts.

Lauren Van Liew

Chef & Caterer

Cheese Steak Pizza

A winner of Food Network’s Chopped Champion and Supermarket Stakeout, Chef Lauren Van Liew takes a sandwich favorite and transforms it into a pizza.

Working With Donna Is Like Having
Your Own Own Personal TV Producer

Do you need to maximize your exposure to the media and help fine-tune your brand? Please submit your credentials through our simple submission form or email donna@swoontalent.com. Swoon Founder and CEO Donna Benner personally reviews each potential client.

In addition to packaging your brand and receiving an exclusive listing on our high traffic site, Donna and her team also offer one-on-one pitching, on-camera performance coaching, PR services and talent reel production. But the first step is to tell us how fabulous you are!

Supporting Small Lifestyle Businesses

  • Lauren Van Liew Chef Covas Catering - Long Branch, New Jersey
  • Miri Nadler 10 Bloom Cakes - Varina, North Carolina
  • Britnye & Cody Shore Morgan Farms, The Orpheum Venue - Oxford, North Carolina

Star Studded Reviews from Our Lifestyle Experts

  • “In working with Donna for 18+ months, I have been astounded with her proactive work to help me achieve my goals. She is unrelenting in exploring new and novel routes to market my content. The times I have met with disappointment, Donna has been in my corner spinning our message and delivery mechanisms to optimize my road to success.”

    Marlene Simon - Gardner
  • “Donna Benner, thank you for believing in me and helping me share the MM brand with the world.”

    Marla Meridith - Food Blogger/Influencer/Cookbook Author
  • “Donna Benner was instrumental in getting me exposed to thousands of people through Swoon Talent. She booked me on several national shows and landed me a regular spot on a daytime talk show. She’s a talented image maker and a savvy PR and social media force.”

    Dr. Annie Negrin - Medical Expert
  • “Donna Benner is brilliant! She knows exactly what producers are looking for. Swoon is a top-notch company who helps both producers and talent find each other in a more efficient way. I’ve been working with Donna for over 2 years and she has helped me establish my career in ways that once seemed impossible. She produced my talent reel which helped me get booked 17 times on the TODAY Show and Rachael Ray. I cannot recommend her enough!”

    Lauren Greutman - Frugal Living Expert
  • “Swoon Talent is a game changer. Donna knows the business inside out. Her representation and direction have taken my lifestyle career to the next level. Her commitment and connections helped me land exciting network appearances. Personalized critiques prove invaluable.”

    Monica Hart - Home Cook & Entertaining Expert
  • “Donna is the consummate pro. Always there with top notch advice. She is leaps and bounds of above the rest and her knowledge of the business is unsurpassed. Working with her has been a pleasure.”

    Eddie Zamora - Foodie Influencer
  • “My experience with Donna has been nothing short of amazing! She helped me land my first national TV show. Donna makes time to work with all of her clients carefully helping with our brand, our message and overall goal in this industry. You not only gain exposure and amazing opportunities through Swoon Talent, you gain a mentor, a cheerleader, and a professional team with your very best interest in mind!”

    Jada Rashawn - Child Care Expert
  • “Donna has been our Fairy Godmother. Two months after signing with Swoon’s lifestyle agency my daughter and I got a TV deal.”

    Suzanne Clark - TV Home Cook
  • “I’ve been represented by Swoon Talent for over one year and Donna Benner is extraordinary! Swoon presents and operates much differently from your typical dime-a-dozen talent agency, and for good reasons. Donna is intricately involved in shaping, promoting, and championing her talent. We talk regularly, via phone and email, and our conversations are always insightful. Her decades of experience producing talk shows gives her an unrivaled knowledge of what the media is looking for. Her directory of real relationships she has built with industry decision makers ALONE is worth your submission.”

    Ashley Mengwasser - Lifestyle Host