A Boutique Management & PR Agency For On-Camera Lifestyle Experts & Influencers
Lifestyle Experts: Get Noticed By TV/Digital Producers, Casting Directors & Brands
Broadcast Media: Cast & Book Our Lifestyle On-Camera Experts
TV & YouTube Talent: Develop, Refresh & Upgrade Your Lifestyle Brand
DONNA BENNER CEO
Multi-Emmy® Award Winning
National Talk Show Producer
SWOON MAY BE A SMALL LIFESTYLE AGENCY, BUT WE’RE MAKING A BIG IMPACT!
Swoon Talent is a hybrid between a manager and publicist for established and up and coming on-camera lifestyle experts and influencers. We replace traditional PR and management agencies for a fraction of the cost offering services focused on the specialty of lifestyle.
Created by a TV producer for TV producers, our platform and personal services helps maximize your national exposure, fine-tune your brand and nurture your talents. Our mission is to bridge the gap between you and the media by making it easier for Producers, Casting Directors and Brands to discover experts like you.
Emmy® Award winning national talk show producer and Swoon Talent founder Donna Benner has leveraged more than three decades of national television experience to benefit hundreds of lifestyle experts and influencers.
Donna’s success and expertise in the TV business makes it possible to open doors for top-notch on-camera health and wellness, lifestyle experts, bloggers, podcasters, hosts and influencers. Chefs, home cooks, DIYers, interior designers, celebrity stylists, beauty gurus, fitness trainers, gardeners, travel experts and more in the lifestyle space is our speciality. We’re in the business of maximizing your exposure to get you noticed and discovered by the entertainment industry and brands.
What TV Heavy Hitters Say About Donna Benner
“Donna Benner truly taught me everything I know about this business. She gave me my radar and my gut for what makes great TV! Lifestyle Experts are lucky to have Donna’s professional guidance.”
Ed ConnollyProducer/Live With Kelly And Ryan
“Swoon Talent is a dream come true for casting producers. So easy to find great talent for national TV shows in a flash.”
KATIE HANCECasting Producer/Levity Entertainment Group
“Donna was my first mentor in the daytime talk genre.T he knowledge and insight I gained from her is invaluable. Her keen story sense and ability to connect with star talent and guests is unparalleled. She is also a dream boss who has a tremendous work ethic and inspires and encourages her staff.”
DAN STERCHELEProducer/Turner Broadcasting, Telepictures, ABC News, NBC Universal
“Donna has the unique ability as a TV Producer to simply know what an audience wants to see and then can execute it and make it great television. That’s a talent that cannot be taught. It’s pure instinct!”
BURT DUBROWFormer Executive Producer Dr. Drew on HLN, Senior Executive Producer Daily Beast LIVE-TEGNA TV Stations
“I’ve worked with Donna on three national talk shows and she’s one of the best. Her wealth of knowledge makes her a fantastic producer, coach, teacher and mentor.”
MAURY POVICHNBC Universal/Talk Show Host
“I worked with Donna on several national talk shows. She is a terrific Executive Producer with an instinct for creative, audience-grabbing shows that raise the bar.”
DEAN GORDONAssociate Director/ Wendy Williams Show
David Noll and his team came to Swoon looking for talent for his new national show. Our Eddie Zamora The Yum Yum Foodie was chosen. David says this about Eddie, “Eddie is the BESSSTTTT!!!! Talented, hardworking, a great person and crazy handsome.”
David NollTV Show Creator/ Food Network’s Chopped, Chopped Jr, Face The Truth, Dinner Takes All
“I’ve known Donna for 25 years and she has an incredible instinct for spotting and grooming on-air talent. I’m a Network TV Executive in Los Angeles responsible for procuring talent and developing programs. The Swoon Talent concept is a perfect platform for producers who need to find top notch lifestyle experts. Swoon Talent is a great model and tool for people in the industry to discover great talent and secure them at a moments notice. Many of my colleagues use Donna Benner’s services.”
JODI ROTHSenior Vice President Specials/CBS Network
“Donna has the unique ability as a TV Producer to simply know what an audience wants to see. She then can execute an idea and make it into a great television show. That’s a talent that cannot be taught.”
JOANNA PARIDES SIMSTwo-Time Emmy® winning Supervising Producer/ Rachael Ray Show
MEET SWOON FOUNDER AND CEO DONNA BENNER
Swoon Talent founder Donna Benner is an innovative lifestyle talk show producer and lifestyle expert promoter. She has more than three decades of television experience and a knack for hand-picking, cultivating and nurturing on-camera talent. Donna has hundreds of professional contacts in the media and many long-standing relationships with television producers who trust and respect her expertise.
OPENING DOORS FOR LIFESTYLE TALENT
Swoon is for the lifestyle expert and lifestyle influencer looking to advance their careers. We understand how incredibly difficult it is to connect with producers at TV networks, digital channels, and production companies. Unlike other professional talent agents Donna knows how to package you the right way and has the right industry connections to help get you noticed. We're a unique concept for a small lifestyle public relations agency.
A TRUSTED RESOURCE TO THE INDUSTRY
Swoon Talent is a personalized one-stop-shop for media outlets who are star hunting for lifestyle hosts, guests, correspondents, reality show contestants and retail brand spokespeople. Our boutique lifestyle talent agency makes it easy for you to select personalities by streamlining the selection process and eliminating the “fluff” with one easy click. This is a FREE service for the media and we can help cast your projects.
TV & Digital Gigs
HOME & FAMILY
Rachael Ray Show
Dr. Jen CaudleFamily Practitioner
Kathie Lee & Hoda – Today Show
Kathie Lee & Hoda – Today Show
Lauren GreutmanConsumer Saving Expert
Dinner Takes All – BYUtv
Eddie ZamoraFoodie and Home Cook
FOOD NETWORK DIGITAL
MATT ADLARDYouTube Baker
Kathie Lee & Hoda – Today show
Jamie HessFitness Expert
Dr. Annie NegrinOphthalmologist
PICKLER & BEN
LOGAN GULEFFTeen Chef
Live With Kelly And Ryan
Joey ThurmanFitness Expert
CNBC MAD MONEY
JOSH TETRICKFood Tech Entrepreneur - Just Food Products
Meet Some of Our Lifestyle Experts
Beauty Expert & Lifestyle Host
Nicolette Brycki is a seasoned on-camera beauty expert, lifestyle host and a professional makeup artist. A popular QVC on-air product spokesperson, she’s appeared on the network over three hundred times since 2014. She’s also gone live on the QVC’s newest venture, the Beauty iQ channel on Facebook. A favorite of many QVC brands, Nicolette has represented and sold a wide-range of women’s products including clothing, leg wear, shape wear, shoes and beauty tools. She also appears on daytime talk shows for style and beauty trend segments in New York and Philadelphia.
International Travel Expert
Sandra McLemore is a well-known international Travel Expert based in Los Angeles. She’s been in the travel industry for twenty years and has traveled to eighty-eight countries, from Fiji to Finland and Aruba to Australia. Sandra speaks eight languages and is exceptionally knowledgeable on high-end and budget friendly trips, girlfriend getaways, honeymoon destinations, family holidays, airport and tourist safety and the best products for traveling. She’s appeared on Daily Mail TV and can be seen on inflight and cruise line channels.
YouTube Baking Star
Known as the Topless Baker, 27 year old Matt Adlard is an Internet sensation. Baking while topless, Matt has proven that he’s more than a hot guy with a buffed bod. His decadent desserts are showstoppers and Matt’s steamy YouTube tutorials have made him a social media star. With 258,759 subscribers to the Topless Baker channel and 500+K followers, Matt is a talented baker and a relatable on-camera personality. Discovered by the Food Network, Matt hosted their digital show “Made for Two with The Topless Baker”.
Working With Donna Is Like Having Your Own Personal TV Producer
Do you need to maximize your exposure to the media and help fine-tune your brand? Please submit your credentials through our simple submission form or email email@example.com. Swoon Founder and CEO Donna Benner personally reviews each potential client.
In addition to packaging your brand and receiving an exclusive listing on our high traffic site, Donna and her team also offer one-on-one pitching, on-camera performance coaching, PR services and talent reel production. But the first step is to tell us how fabulous you are!
Our Latest Lifestyle Experts & Influencers
Tracey Coates EsqFamily Law Attorney
Ashley ReinkeTV Certified Nutritionist
Ana QuincocesCelebrity Chef
Liz TeichFashion Stylist
Star Studded Reviews from Our Lifestyle Experts
“Donna Benner is brilliant! She knows exactly what producers are looking for. Swoon is a top-notch company who helps both producers and talent find each other in a more efficient way. I’ve been working with Donna for over 2 years and she has helped me establish my career in ways that once seemed impossible. She produced my talent reel which helped me get booked 17 times on the TODAY Show and Rachael Ray. I cannot recommend her enough!”
LAUREN GREUTMANFrugal Living Expert
“Donna has been our Fairy Godmother. Two months after signing with Swoon’s lifestyle agency my daughter and I got a TV deal.”
SUZANNE CLARKTV Home Cook
“In working with Donna for 18+ months, I have been astounded with her proactive work to help me achieve my goals. She is unrelenting in exploring new and novel routes to market my content. The times I have met with disappointment, Donna has been in my corner spinning our message and delivery mechanisms to optimize my road to success.”
“Donna is the consummate pro. Always there with top notch advice. She is leaps and bounds of above the rest and her knowledge of the business is unsurpassed. Working with her has been a pleasure.”
“Donna Benner, thank you for believing in me and helping me share the MM brand with the world.”
MARLA MERIDITHFood Blogger/Influencer/Cookbook Author
“Donna Benner was instrumental in getting me exposed to thousands of people through Swoon Talent. She booked me on several national shows and landed me a regular spot on a daytime talk show. She’s a talented image maker and a savvy PR and social media force.”
DR. ANNIE NEGRINMedical Expert
“Swoon Talent is a game changer. Donna knows the business inside out. Her representation and direction have taken my lifestyle career to the next level. Her commitment and connections helped me land exciting network appearances. One-on- one critiques prove invaluable.”
MONICA HARTDIY Expert
“My experience with Donna has been nothing short of amazing! She helped me land my first national TV show. Donna makes time to work with all of her clients carefully helping with our brand, our message and overall goal in this industry. You not only gain exposure and amazing opportunities through Swoon Talent, you gain a mentor, a cheerleader, and a professional team with your very best interest in mind!”
JADA RASHAWNChild Care Expert
“I’ve been represented by Swoon Talent for over one year and Donna Benner is extraordinary! Swoon presents and operates much differently from your typical dime-a-dozen talent agency, and for good reasons. Donna is intricately involved in shaping, promoting, and championing her talent. We talk regularly, via phone and email, and our conversations are always insightful. Her decades of experience producing talk shows gives her an unrivaled knowledge of what the media is looking for. Her directory of real relationships she has built with industry decision makers ALONE is worth your submission.”
ASHLEY MENGWASSERLifestyle Host