Media Representation, Branding & Consulting Agency For On-Camera Lifestyle Experts
Lifestyle Experts: Get Discovered By TV Producers, Casting Directors & Brands
Broadcast Media: Book Reputable Lifestyle Experts for Broadcast & Social Projects
On-Camera Experts: Develop, Package & Spin Your Lifestyle Brand & Presentation
DONNA BENNER CEO
Multi-Emmy® Award Winning
National Talk Show Producer
WE'RE A PERSONALIZED LIFESTYLE AGENCY MAKING A FIERCE IMPACT!
Swoon Talent is a hybrid between a manager and publicist for established and up and coming on-camera lifestyle experts and influencers. We replace traditional PR and management agencies for a fraction of the cost offering services focused on the specialty of lifestyle.
Created by a TV producer for TV producers, our platform and personal services helps maximize your national exposure, fine-tune your brand and nurture your talents. Our mission is to bridge the gap between you and the media by making it easier for Producers, Casting Directors and Brands to discover experts like you.
Emmy® Award winning national talk show producer and Swoon Talent founder Donna Benner has leveraged more than three decades of national television experience to benefit hundreds of lifestyle experts and influencers.
Donna’s success and expertise in the TV business makes it possible to open doors for top-notch on-camera health and wellness, lifestyle experts, bloggers, podcasters, hosts and influencers. Chefs, home cooks, DIYers, interior designers, celebrity stylists, beauty gurus, fitness trainers, gardeners, travel experts and more in the lifestyle space is our speciality. We’re in the business of maximizing your exposure to get you noticed and discovered by the entertainment industry and brands.
What TV Heavy Hitters Say About Donna Benner
“Donna has the unique ability as a TV Producer to simply know what an audience wants to see. She then can execute an idea and make it into a great television show. That’s a talent that cannot be taught.”
JOANNA PARIDES SIMSTwo-Time Emmy® winning Supervising Producer/ Rachael Ray Show
“Donna has the unique ability as a TV Producer to simply know what an audience wants to see and then can execute it and make it great television. That’s a talent that cannot be taught. It’s pure instinct!”
BURT DUBROWFormer Executive Producer Dr. Drew on HLN, Senior Executive Producer Daily Beast LIVE-TEGNA TV Stations
“I’ve worked with Donna on three national talk shows and she’s one of the best. Her wealth of knowledge makes her a fantastic producer, coach, teacher and mentor.”
MAURY POVICHNBC Universal/Talk Show Host
“I’ve known Donna for 25 years and she has an incredible instinct for spotting and grooming on-air talent. I’m a Network TV Executive in Los Angeles responsible for procuring talent and developing programs. The Swoon Talent concept is a perfect platform for producers who need to find top notch lifestyle experts. Swoon Talent is a great model and tool for people in the industry to discover great talent and secure them at a moments notice. Many of my colleagues use Donna Benner’s services.”
JODI ROTHSenior Vice President Specials/CBS Network
“Donna Benner truly taught me everything I know about this business. She gave me my radar and my gut for what makes great TV! Lifestyle Experts are lucky to have Donna’s professional guidance.”
Ed ConnollyProducer/Live With Kelly And Ryan
David Noll and his team came to Swoon looking for talent for his new national show. Our Eddie Zamora The Yum Yum Foodie was chosen. David says this about Eddie, “Eddie is the BESSSTTTT!!!! Talented, hardworking, a great person and crazy handsome.”
David NollTV Show Creator/ Food Network’s Chopped, Chopped Jr, Face The Truth, Dinner Takes All
“Donna was my first mentor in the daytime talk genre.T he knowledge and insight I gained from her is invaluable. Her keen story sense and ability to connect with star talent and guests is unparalleled. She is also a dream boss who has a tremendous work ethic and inspires and encourages her staff.”
DAN STERCHELEProducer/The Kelly Clarkson Show, NBC Universal
“I worked with Donna on several national talk shows. She is a terrific Executive Producer with an instinct for creative, audience-grabbing shows that raise the bar.”
DEAN GORDONAssociate Director/ Wendy Williams Show
“Swoon Talent is a dream come true for casting producers. So easy to find great talent for national TV shows in a flash.”
KATIE HANCECasting Producer/Levity Entertainment Group
MEET SWOON FOUNDER AND CEO DONNA BENNER
Swoon Talent was created by three-time Emmy winning national talk show producer Donna Benner. Donna has more than twenty-five years of television experience and her knack for hand-picking, cultivating and nurturing on-camera talent is legendary. She's worked with countless trailblazers in TV and has long-standing relationships with producers and show developers who trust and respect Donna's expertise.
OPENING DOORS FOR LIFESTYLE EXPERTS
Swoon is for seasoned on-camera lifestyle experts who earn a living at their craft and who are looking for industry exposure. We understand how difficult it is to connect with talk show executive producers, networks executives, and production company SVP's of development. And so, unlike the outdated traditional talent agency, we brand and mentor experts to enhance appeal and increase their chances of getting discovered.
A TRUSTED RESOURCE FOR THE TV INDUSTRY
Swoon Talent is a personalized one-stop-shop for broadcast and print outlets who are looking for seasoned lifestyle hosts, talk show guests, correspondents, reality show contestants, and brand spokespeople. Our boutique lifestyle agency makes it easy for you to select personalities because we streamline the selection process. This is a FREE service for the media. We can even help cast national television projects.,
FOOD NETWORK DIGITAL
MATT ADLARDYouTube Baker
CNBC MAD MONEY
JOSH TETRICKFood Tech Entrepreneur - Just Food Products
Kathie Lee & Hoda – Today Show
Dr. Annie NegrinOphthalmologist
Kathie Lee & Hoda – Today Show
Lauren GreutmanConsumer Saving Expert
Dinner Takes All – BYUtv
Eddie ZamoraFoodie and Home Cook
HOME & FAMILY
Nealy FischerCookbook Author
Kathie Lee & Hoda – Today show
Jamie HessFitness Expert
Rachael Ray Show
Dr. Jen CaudleFamily Practitioner
Live With Kelly And Ryan
Joey ThurmanFitness Expert
Meet Some of Our Lifestyle Experts
Instagram Fitness Star
Jamie Hess is the content creator behind the popular wellness platform NYC Fit Fam. The mom of two young boys, she and her husband George share their New York adventures in fitness, food and health on Instagram and television. She’s appeared on Good Morning America, Dr. Oz, Today and is the face of QVC’s athleisure wear Zuda. Jamie is the daughter of veteran journalist and former GMA co-host host Joan Lunden.
Real Estate & Home Renovation Expert
Shay Millheiser was first discovered by HGTV where she hosted her own show called Flipping Austin. An agent with Kuper Sotheby’s International Realty, Shay sold 19 million in real estate last year. An eye for design and experience renovating and remodeling fixer-uppers, Shay is known for helping first time buyers through the rebuild and design process. Shay’s TV experience also includes appearing on live daytime talk shows in New York, Chicago and Philadelphia..
YouTube Baking Star
Internet and social media star Matt Adlard is best known as the Topless Baker. A self-taught baker from England, his Instagram feed is famous for his decadent dessert photos and how-to videos. A talented Youtube confectioner, Matt was quickly discovered by Food Network and given his own digital cooking show called Made for Two with The Topless Baker. Don’t miss Matt as a celebrity judge on an upcoming Food Network show. Another new project of Matt ‘s is his online baking school, Bake It Better with Matt Adlard.
Working With Donna Is Like Having Your Own Personal TV Producer
Do you need to maximize your exposure to the media and help fine-tune your brand? Please submit your credentials through our simple submission form or email firstname.lastname@example.org. Swoon Founder and CEO Donna Benner personally reviews each potential client.
In addition to packaging your brand and receiving an exclusive listing on our high traffic site, Donna and her team also offer one-on-one pitching, on-camera performance coaching, PR services and talent reel production. But the first step is to tell us how fabulous you are!
Our Latest Lifestyle Experts & Influencers
Britnye & Cody ShoreOwner, The Bardot Beauty Bar - Bridal Parties
Lamees Attar-BashiHome Cook - Middle Eastern Cuisine
Margena Carter, LMFTLicensed Marriage & Family Therapist
Jacqueline Gomes, RDNSupermarket Dietician
Star Studded Reviews from Our Lifestyle Experts
“Donna Benner was instrumental in getting me exposed to thousands of people through Swoon Talent. She booked me on several national shows and landed me a regular spot on a daytime talk show. She’s a talented image maker and a savvy PR and social media force.”
DR. ANNIE NEGRINMedical Expert
“In working with Donna for 18+ months, I have been astounded with her proactive work to help me achieve my goals. She is unrelenting in exploring new and novel routes to market my content. The times I have met with disappointment, Donna has been in my corner spinning our message and delivery mechanisms to optimize my road to success.”
“My experience with Donna has been nothing short of amazing! She helped me land my first national TV show. Donna makes time to work with all of her clients carefully helping with our brand, our message and overall goal in this industry. You not only gain exposure and amazing opportunities through Swoon Talent, you gain a mentor, a cheerleader, and a professional team with your very best interest in mind!”
JADA RASHAWNChild Care Expert
“Swoon Talent is a game changer. Donna knows the business inside out. Her representation and direction have taken my lifestyle career to the next level. Her commitment and connections helped me land exciting network appearances. Personalized critiques prove invaluable.”
MONICA HARTHome Cook & Entertaining Expert
“Donna Benner is brilliant! She knows exactly what producers are looking for. Swoon is a top-notch company who helps both producers and talent find each other in a more efficient way. I’ve been working with Donna for over 2 years and she has helped me establish my career in ways that once seemed impossible. She produced my talent reel which helped me get booked 17 times on the TODAY Show and Rachael Ray. I cannot recommend her enough!”
LAUREN GREUTMANFrugal Living Expert
“Donna Benner, thank you for believing in me and helping me share the MM brand with the world.”
MARLA MERIDITHFood Blogger/Influencer/Cookbook Author
“Donna is the consummate pro. Always there with top notch advice. She is leaps and bounds of above the rest and her knowledge of the business is unsurpassed. Working with her has been a pleasure.”
EDDIE ZAMORAFoodie Influencer
“I’ve been represented by Swoon Talent for over one year and Donna Benner is extraordinary! Swoon presents and operates much differently from your typical dime-a-dozen talent agency, and for good reasons. Donna is intricately involved in shaping, promoting, and championing her talent. We talk regularly, via phone and email, and our conversations are always insightful. Her decades of experience producing talk shows gives her an unrivaled knowledge of what the media is looking for. Her directory of real relationships she has built with industry decision makers ALONE is worth your submission.”
ASHLEY MENGWASSERLifestyle Host
“Donna has been our Fairy Godmother. Two months after signing with Swoon’s lifestyle agency my daughter and I got a TV deal.”
SUZANNE CLARKTV Home Cook