Donna Benner CEO

A Boutique Lifestyle Talent Agency For On-Camera Experts & Influencers

  • Lifestyle Experts Dream of Being on TV?
  • Producers & Brands Looking for Stars?
  • We Bring Talent, Media & Brands Together!
For Media & Brands
Book Lifestyle Experts
For Lifestyle Experts
Become a Client
Multi-Emmy® Award Winning
National Talk Show Producer

We may be a small talent agency, but we’re making a BIG impact!

Emmy® Award winning national talk show producer and Swoon Talent founder Donna Benner has leveraged more than three decades of national television experience to benefit hundreds of lifestyle experts and influencers.

We are a unique mix of a lifestyle talent and public relations agency.

Donna’s success and expertise in the TV business makes it possible to open doors for top-notch on-camera health and wellness, lifestyle experts, bloggers, vloggers, hosts and influencers. Chefs, home cooks, DIYers, interior designers, celebrity stylists, beauty gurus, fitness trainers, gardeners, child care, travel experts and more in the lifestyle space is our speciality. We're in the business of maximizing your exposure to get you noticed and discovered by the entertainment industry and brands.

There may be dozens of professional small talent agencies, but there are none like Donna Benner and Swoon for taking new and seasoned talent and making them into even bigger names!

DISCLAIMER: We do not operate like mainstream agents and managers who typically have no background producing television • We do not operate on a 15% only commission because television notoriously does not pay for appearances • Swoon instead is a new spin in lifestyle talent promotion • We value our 24/7 relationships with our clients. You will not get lost in an oversaturated sea of lifestyle talent represented by others!

Donna Brenner

Meet Swoon Founder and CEO Donna Benner

Swoon Talent founder Donna Benner is an innovative lifestyle talk show producer and lifestyle expert promoter. She has more than three decades of television experience and a knack for hand-picking, cultivating and nurturing on-camera talent. Donna has hundreds of professional contacts in the media and many long-standing relationships with television producers who trust and respect her expertise. MORE

On the set of the Today Show

Opening Doors for Lifestyle Talent

Swoon is for the lifestyle expert and lifestyle influencer looking to advance their careers. We understand how incredibly difficult it is to connect with producers at TV networks, digital channels, and production companies. Unlike other professional talent agents Donna and her team know how to package you the right way, and have the right industry connections to help get you noticed. We're a unique concept for a small lifestyle public relations agency. MORE

Swoon Talent

A Trusted Resource to the Industry

Swoon Talent is a personalized one-stop-shop for media outlets who are star hunting for lifestyle hosts, guests, correspondents, reality show contestants and retail brand spokespeople. Our boutique lifestyle talent agency makes it easy for you to select personalities by streamlining the selection process and eliminating the “fluff” with one easy click. This is a COMPLIMENTARY service for the media and we can help cast your projects. MORE

A Personal Look at Some of Our Lifestyle Experts

(Click the thumbnail images below to view videos)

Lara Lyn Carter

Southern Cook

Emmy award winning TV host Chef Lara Lyn Carter from Georgia has a culinary talent for new and modern twists on classic southern recipes. Her passion for homemade, locally grown recipes led to her first cookbook called Southern Tymes Shared. In addition to being an author, Lara Lyn also created, produced and hosted a local show on WALB-TV in Albany, Georgia called Savor The Good. She also developed the show Tyme For Sharing for Georgia Public Broadcasting.

Ashley Mengwasser

Lifestyle Reporter & Producer

Millennial lifestyle/entertainment reporter and producer Ashley Mengwasser is a fresh on-camera talent on the rise. Whether it's jumping out of an airplane or hang gliding, she's known on Georgian TV as a thrill seeker. And it's not just her carefree and adventurous curiosity that grabs attention, Ashley is also an Emmy award winning television producer.

Yvette Marquez

Latino YouTube Chef

Latino YouTube Chef and food blogger Yvette Marquez–Sharpnack learned the art of delicious homemade Mexican cooking from her grandmother and mom. In honor of her two favorite people and her strong Mexican heritage, the blog was created. It is there where Yvette shares generations of cherished family recipes, travel adventures and DIY projects with her 100,000 visitors a month and 50,000 social media followers.

Working with Donna is Like Having Your Own Personal TV Producer

Do you need to maximize your exposure to the media and help fine-tune your brand? Please submit your credentials through our simple submission form or email Swoon Founder and CEO Donna Benner personally reviews each potential client.

In addition to packaging your brand and receiving an exclusive listing on our high traffic site, Donna and her team also offer one-on-one pitching, on-camera performance coaching, PR services and talent reel production. But the first step is to tell us how fabulous you are!

Our Latest Lifestyle Experts & Influencers

  • Josh Tetrick New Swooner

    Jovanka Ciares

    Holistic Wellness Coach
  • Josh Tetrick New Swooner

    Carolyn Scott-Hamilton

    The Healthy Voyager
  • Josh Tetrick New Swooner

    Kongit Farrell

    Licensed Sex, Dating & Marriage Therapist

Star Studded Reviews from Top Lifestyle Experts

  • Donna Benner is brilliant! She knows exactly what producers are looking for. Swoon helps both producers & talent find each other in a more efficient way.

    Lauren Gruetman

    Frugal Living Expert
  • "Donna is a rainmaker!... Just the kind of person I love to work with.

    Ally Phillips

    Home Cook & Food Blogger
  • Donna is AWESOME! Her understanding of my brand is something that even I couldn't put into words. She has a MAJOR GIFT!

    Dr. Kimberly Moffit

    Dating YouTube Star
  • Donna Benner was instrumental in getting me exposed to millions through Swoon Talent. She booked me on several national shows and landed me a regular spot on a daytime talk show. She’s a talented image maker and is a savvy PR and social media force.

    Dr. Annie Negrin

    Medical Expert
  • Donna has been our Fairy Godmother. Two months after signing with Swoon's lifestyle talent agency my daughter and I got a TV deal.

    Suzanne Clark

    TV Home Cook

What TV Heavy Hitters Say About Donna Benner

  • “In the world of TV/media, Donna Benner is in the forefront of multimedia innovation! She leaves no stone unturned in the pursuit of accomplishing her creative vision. She is one of the most talented & hardworking producers I’ve had the privilege of working with.”

    Christina Deyo

    Eight-Time Emmy® Award winner, Food Network, Martha Stewart Living Omnimedia Martha Stewart Show, Rosie O’Donnell Show, Sally Jessy Raphael Show
  • "Donna has the unique ability as a producer to simply know what an audience wants to see & then can execute it & make it great television. That’s a talent that cannot be taught. It’s pure instinct!”

    Burt Dubrow

    Executive Producer Dr. Drew/HLN
  • "I've worked with Donna on 3 TV shows & she's one of the best. Her wealth of knowledge makes her a fantastic producer, coach, teacher & mentor."

    Maury Povich

    Talk Show Host
  • "I've known Donna for 25 years & she has an incredible instinct for spotting & grooming on-air talent."

    Jodi Roth

    Senior Vice President Specials/CBS Network
  • “Donna was my first mentor in the daytime talk genre, & the knowledge & insight I gained from her is invaluable. Her keen story sense & ability to connect with talent & guests is unparalleled. She is also a dream boss who has a tremendous work ethic & inspires & encourages her staff.”

    Dan Sterchele

    Turner Broadcasting, Telepictures, ABC News, NBC Universal
  • "Donna Benner is always thinking outside the box. Her creativity is contagious & her skills honed."

    Joanna Parides Sims

    Two-time Emmy® winner, Rachael Ray Show, Tyra Banks Show Mark Burnett Productions, Maury Povich Show, Montel Williams Show
  • Swoon Talent is a dream come true for casting producers. So easy to find great talent for national TV shows in a flash

    Katie Hance

    Casting Producer
  • “I worked with Donna on several national talk shows. She is a terrific Executive Producer with an instinct for creative, audience-grabbing shows that raise the bar.”

    Dean Gordon

    Wendy Williams Show, Martha Stewart Show, Sony Pictures Entertainment, Paramount Pictures

We're Always Looking for New & Established Lifestyle Experts & Influencers