Internationally known as The Topless Baker, twenty-seven-year-old Matt Adlard is an Internet British baking sensation. He has one million followers on YouTube, Facebook, Instagram and Twitter. Often going completely shirtless or just wearing his signature apron over jeans, Matt has proven that he’s more than a hot guy. His gorgeous decadent desserts are showstoppers! Meringue Donuts (780,00 views), Coconut Bay Macaroons (560,00 views), Honeycomb Pie with a Match Stick French Fry Border (23,892 likes), a gorgeous bright Blue Ombre Birthday Cake (15,341 likes) and How to Decorate a Whole Wheat Honey Loaf video (9 million views).


Going topless proved to be a branding success for Matt. His steamy YouTube baking tutorials shot in his kitchen in England have made Matt a social media star. With 288K plus subscribers to his Topless Baker channel and over one hundred how-to baking videos, Matt has proven to be a talented baker as well as a top-tier on-camera personality.

Discovered by the Food Network, Matt hosted FN’s digital series Made for Two with The Topless BakerOn the program Matt demonstrated how to make romantic desserts for date night, like Chocolate Ganache Tarts with Meringue Kisses, Lollipop Love Hand Pie Bouquets and Strawberry and Cream Eclairs. Matt also appeared on MTV’s new digital series Cooking in the Crib with Snooki and Joey. The program is hosted by Nicole “Snooki” Polizzi of Jersey Shore Family Vacation and her best friend Joey Camasta.

Matt Adlard has been featured on,,,,, and

Matt’s most recent project is his podcast, Bake off, Undressed  where he interviews the contestants of the hit TV show The Great British Bake Off.

So how did Matt’s baking career begin? You could say it’s in his blood. His Dad was a Michelin star chef. But Matt didn’t take the family culinary career path. He went into advertising instead. Sick of the long hours and looking for a fun hobby, he found his calling in baking. Matt is one hundred percent self-taught and learned how to bake and cook through trial and error by watching YouTube cooking videos. Teaching, inspiring and making mistakes along the way in his now infamous viral videos… and of course doing it while shirtless, has proven to be a lucrative career for this confectionary sex symbol.

And in case you’re wondering, the Topless Baker is NOT single. He lives with his fiance Sacha and his one-year old adorable Cocker Spaniel Cookie.