Jamie Hess

Jamie Hess of @nycfitfam & QVC host

Swoon Talent Fitness Expert Jamie Hess of @NYCFITFAM

Swoon Talent - Fitness Expert Jamie Hess of @NYCFITFAM

TV Fitness Expert Jamie Hess of @nycfitfam with husband & sons

TV Fitness Expert Jamie Hess of @nycfitfam with husband & sons


Fitness, Health & Wellness, Instagram Verified,

Meet Jamie Hess

Jamie Hess is the co-creator of the popular health and wellness Instagram feed @nycfitfam. Together with her husband George, the two share fitness, mindfulness, nutrition and conscious parenting tips. This husband and wife fitness duo with careers in music marketing and lifestyle PR were chosen by WomensHealth.com as one of the 7 Fittest Couples on Instagram

But Jamie didn’t always feel super fit and had a poor body image as a young woman. She struggled with an extra ten pounds, was a yo-yo dieter and had eating disorders. This would all change after a blind date with a guy named George, twenty years her senior. The two were not only committed to each other, but also to being the best and healthiest versions of themselves. Today, after dropping weight and not having one ounce of body fat, they’ve become an inspo to tens of thousands of busy couples and parents.

Jamie and George’s love story made Page Six of The New York Post  when George proposed to Jamie on the treadmill at a New York City gym. This put Jamie and George into the NYC spotlight as a sexy fit couple and more press came their way. The two began documenting and sharing their wedding engagement, marriage, Jamie’s pregnancies (she’s expecting baby #2) and healthy living journey with the world via social media. Health.com: How My Husband and I Stay Insanely Fit While Raising a Toddler and NBC.com: How One Couple Lost Weight by Redefining Date Night


As the Hess’ social grew into 360-wellness feed, Jamie started working on-camera as a fitness expert. Not surprising, since she’s the daughter of iconic award-winning journalist, author of eight books and former Good Morning America co-host, Joan Lunden. Joan has become part of the NYCFitFam and since her public battle with breast cancer, Jamie has been by her side keeping her on point when it comes to eating right and exercising.

With the success of the Hess’ fitness brand, the two have collaborated with many big companies including Ragu Simply Sauces, Pure Protein Bars, Poland Spring Water, ONE Protein Bars, Kellogg’s, Metamucil and Barilla Pasta.

Jamie has represented countless brands for integrated segments on talk shows and appeared multiple times on Dr. Oz, Good Morning America and Today.

Jamie and George’s adorable son Mason is on his way to becoming a mini fitness expert like his parents. He’s learning to be a marathon runner like Jamie and George. Mason even took home a blue ribbon for his first race in Central Park…and getting your children involved in a healthy lifestyle is what NYCFitFam is all about.

The couple’s newest project after the birth of their second son Asher, is their e-cookbook Oh Baby! Foods that nourish your heart and soul while bolstering a healthy pregnancy. All the recipes are created by George to feed the needs of a prego mama, morning sickness and all.

Jamie has uprooted her family from NYC to suburban Pennsylvania during the pandemic. This also allows her to be closer to QVC where she’s an on-air personality for the Q’s popular athleisure brand Zuda.