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21 OctSteve Harvey’s Producer & Her Trendy Side Hustle

I was a talk show producer for several national shows before I launched Swoon Talent, a broadcast talent company for lifestyle experts and hosts. My one regret is that I wish I had started my business five years earlier.  But second careers aren’t common for producers working long hours on television shows. Alyson DiFranco, a former co-worker of mine and Senior Producer for Steve Harvey’s talk show is breaking the norm. Alyson has added a second job to her resume. Along with her sister April, she's the co-owner of a vintage clothing business. Read about another dear friend, a CBS executive who's side hustle is in home construction turned Airbnbs. https://www.swoontalent.com/hollywood-tv-executive-sexy-glam-getaway/ But why fashion from the past? The DiFranco sisters have had an appreciation of vintage clothing since they were little girls.Their mother and grandmother who were fashionistas inspired them to love clothing from the 40s, 50s, 60s 70s, 80s and 90s. Already weekend flea market treasure hunters, it only seemed fitting that they take their…

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20 AugBehind The Scenes With A Rachael Ray Producer: At Home & On Set

Rachael Ray’s Senior Supervising Producer is Joanna Sims, a long-time friend of mine. We’ve known each other for 18 years and first met when she was fresh out of college. I was super lucky to work side by side with her as my Associate Producer on an NBC national talk show. So, when I asked Joanna if I could write a blog about her for Swoon Talent she said, “Anything for you DB”. She says that a lot and has been a big supporter of Swoon. Now that’s loyalty! Two decades of friendship and personal lives that are remarkably parallel. It starts with our tedious and difficult commutes to our TV jobs. I traveled 80 hours a month to New York; Joanna’s commute to Rachael Ray is an ungodly 120 hours a month. She has me beat on that one! And, we’re both blessed with twins. Joanna’s son and daughter, Nico and Anya turned 2 in September. My girls Chloe and Alex ALSO have birthdays…

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09 DecHow To Look Like A Lifestyle Star…. Lights! Camera! Action!

Lifestyle TV Stars! If you want to be one you have to look the part and it starts with a fierce photo. I’m a three-time Emmy Award Winning National Talk Show Producer and owner of Swoon Talent, an East Coast business that specializes in promoting on-air Lifestyle Experts. In order to catch the attention of  TV producers, bookers, editors and brands, quality on-air clips of my client's work are very important to my business. Second to that are relevant, cool and beautiful personality photos. Good-bye boring and standard headshots! Many lifestyle pros that come my way don’t know where to begin or how to communicate the look I feel are important in photographs that make them look like polished stars. I see hundreds of standard headshots a year and getting them "right" is a problem. However, recently I received a very special talent submission. It was from an adorable, 26 year old Professional Nanny and TV Childcare Expert who nailed it. She captured my attention the moment…

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17 SepA Hollywood TV Executive & Her Sexy Side Gig!

One of my most successful dear friends in television is Jodi Roth. She’s met the biggest big stars in the world and it’s no wonder because she’s the Senior Vice President of CBS Specials. Jodi oversees and develops all the network’s primetime specials such as tonight's 69th Primetime Emmy hosted by Stephen Colbert, the Grammy Awards, the Tony Awards, The Kennedy Center Honors and Academy of Country Music Awards. .                                                                Our friendship began 25 years ago in New York City in what was then a dingy production facility on West 26th. We were both part of an inaugural team launching a big daytime talk show for Paramount Pictures with Maury Povich as the host.               That production facility has a rich history and was once occupied by The Food Network and The Martha…

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01 AugWHAT TURNS ME ON MORE THAN SEX?

It gives me that delirious rush! That intoxicated feeling! Don’t be shocked or think I’m cuckoo, but it’s one of the most intense and exciting things for me. Being on the set of a big time national talk show turns me on more than sex! I love the cameras, the crew, the famous hosts and the guests. And thanks to one of my clients I had another umpteen date with my first love, the TV studio. I accompanied frugal living expert Lauren Greutman to 30 Rock. One of Lauren’s 12th time on Today, my 10,000th time on an NBC set. Jennifer Lopez was the star performer and that just threw me into a state of intoxication.     Don't get me wrong, I’m far from star-struck.  I guess you can compare my adrenalin rush to the blood, sweat and tears of a stock trader in the middle of the insanity on the exchange floor, feeling the pulsating beat of the music throughout your body when you…

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18 DecGuess Which Swoon Talent Lifestyle Personality Scored an Invite to the White House Holiday Party?

The answer is..... The fabulous Miss Dee Marshall..... influencer, national life coach and keynote speaker empowering women for a happier and successful life                     It's not everyday someone you know gets an invitation to the White House Holiday Celebration Party. So when Swoon Talent's dynamic motivational life coach Dee Marshall told me she was going to deck the halls with The Obama's... well, I was incredibly envious and all I wanted to know was, "What on earth will you be wearing?"  Dee had the wardrobe thing all under control and that's because it wasn’t her first invitation to the White House. She had been there SIX other times, four of those were personal invites from the Obama's and two were from being on "The White House A LIST".  The secret to getting on the “A” list? Dee is just one of those nationally respected African American leaders and influencers. Dee had a blast but said,  "The occasion…

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