Blog

One of my most successful dear friends in television is Jodi Roth. She’s met the biggest big stars in the world and it’s no wonder because she’s the Senior Vice President of CBS Specials. Jodi oversees and develops all the network’s primetime specials such as tonight's 69th Primetime Emmy hosted by Stephen Colbert, the Grammy Awards, the Tony Awards, The Kennedy Center Honors and Academy of Country Music Awards.   .                                                                  .          Our friendship began 25 years ago in New York City in what was then a dingy production facility on West 26th. We were both part of an inaugural team launching a big daytime talk show for Paramount Pictures with Maury Povich as the host.                 That production facility has a rich history and was once occupied by The Food Network and The Martha Stewart Show. Martha made it beautiful for the next set of TV show renters which are Rachael Ray and Wendy Williams who currently tape their shows there. Many of our friends produce these long-running talk shows.     Jodi was my naturalist friend who grew up in Woodstock, New York and never had much interest in decorating. I on the other hand was always design obsessed. Decorating and redecorating always helped me escape from the pressures of daytime television. Jodi had 5 different rental apartments before buying her first home in Venice, California. I was always her go-to girlfriend for advice on interior decorating and the one who insisted she trash her college dorm futons and buy big girl sofas. Fast forward 25 years later, while catching up on our lives and careers, Jodi showed me the finished pictures of what she described as her “side...

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text]It gives me that delirious rush! That intoxicated feeling! Don’t be shocked or think I’m cuckoo, but it’s one of the most intense and exciting things for me. Being on the set of a big time national talk show turns me on more than sex! I love the cameras, the crew, the famous hosts and the guests. And thanks to one of my clients I had another umpteen date with my first love, the TV studio. I accompanied frugal living expert Lauren Greutman to 30 Rock. One of Lauren’s 12th time on Today, my 10,000th time on an NBC set. Jennifer Lopez was the star performer and that just threw me into a state of intoxication.     Don't get me wrong, I’m far from star-struck.  I guess you can compare my adrenalin rush to the blood, sweat and tears of a stock trader in the middle of the insanity on the exchange floor, feeling the pulsating beat of the music throughout your body when you sit front row at a rock concert or even walking down the aisle at your wedding to take your vows. I'd been in more TV studios than I can count, way more than 10K… and standing next to dozens of stage managers in these small, freezer cold rooms just always turned me on more than any boyfriend. I also can’t forget the the studio audiences. Being on set in front of hundreds of fans really was the icing on the cake.            As many of you already know, I’ve booked thousands of guests over my long TV career who talked about everything and anything under the sun...

Today is a very BIG deal for me because it’s Swoon Talent's FIRST anniversary. One year ago, I successfully transitioned from high intense TV talk show production to entrepreneurship. There's no doubt that this 4th of July marks a milestone in my career and is the holiday which exemplifies personal freedom and independence for me. After intense planning and development, it was on this day my dream was FINALLY launched.   I had won enough Emmys to fill my mantel, had produced thousands of hours of Talk TV that was making my head spin...

  Lets talk about this movie star face, this rock solid body and one of the sweetest guys!  This is "swoonalicious" fitness pro & model Joey Thurman of TheLifestyleRenovation.com. So, when I got Joey's Swoon submission, which included sexy pics & a few fantastic appearances on local shows in his home town of Chicago - I didn't think twice!  YES, we want you! It happened fast...

What do you get when you take a former news anchor with an incredible design talent for home styling & entertaining and combine it with Pinterest? You get a swoonfulicious lifestyler! That's the expertise of Monica Hart who's more than camera-ready! Monica is one of Swoon Talent's newest lifestyle experts & is a rising Pinterest influencer with 17K devoted followers. And no wonder...

Most national talk shows from New York to Chicago to Los Angeles are currently on hiatus. They recently wrapped up production, a well-deserved time off for staffers and will return end of summer for another grueling schedule of tapings. I've been there as a national talk show producer and would count down the weeks for a nice long breather. I can tell you that pregnancies are even planned around hiatus time! The Today show never shuts down. It's full speed ahead for them 365 days a year. Great for guests who want to get on the show, but I get nightmares just thinking about that schedule and how hard their dedicated and talented producers work. I bring up Today because every single on-air lifestyle talent on Swoontalent.com wants to get booked on that show. It’s a career game-changer for sure, but it's tough to lock in and get invited to appear. I compare it to hitting the talk show lottery. Swoon Talent has several lucky lifestyle experts who've landed bookings on Today. Some have done it themselves because they know someone on the show, are relentless with solid email pitches or have hired me for that extra industry insider push. So, I'm proud to share with you some of our Swoon Talent who've made it to the the Today show. The 4th hour hosted by Kathie Lee & Hoda is the perfect fit for lifestyle gurus.   Swoon’s Today Show Favorites     Jene Luciani - 61 times               Lauren Greutman - 3 times     Dr. Annie Negrin – 2 times   Leticia Moreinos Schwartz - 2 times     Joey Thurman – 6 times         If you're a talented lifestyle expert and are fantastic on-camera...

She gets millions of website views to her site I Am That Lady.  Has hundreds of thousands of social media followers. Written two books and a third one soon to be released… but there’s two things money-saving lifestyle TV guru Lauren Greutman couldn’t seem to secure - getting booked on The Rachael Ray Show and the Today show.  That is… until she met ME!              And here’s the pièce de résistance….. I got Lauren booked on both Rachael Ray and Today all in one month (stay tuned for Rachael’s air-date with Lauren).  And most recently, Lauren was asked to come back a SECOND time to be a guest on the 4th hour of Today. Yea I know - pretty amazing! But Lauren is a pretty amazing talent.         So let's go behind the scenes with Swoon's Frugal Living Expert Lauren Greutman on her journey to the Today show I think the entire process of working with the Today show from start to finish is pretty interesting.  So I asked Lauren to do a play-by–play on her Today show adventure appearance #2.   Friday - January 29th Donna gets an email from the senior producer of TODAY with Kathie Lee & Hoda asking if I was available for a second appearance on the show. A great contact of Donna’s because the two have mutual TV friends and Donna was also Matt Lauer’s senior producer. So, of course Donna’s answer was a big fat YES, but it wasn’t that easy. We had to send the producer some ideas.  So we conceptualized 8 amazing segments and sent them right away.   Thursday - February 25th Time slowly ticked by and we heard nothing for weeks until Donna got an email from the producer saying Lauren’s wining topic was Save A $100 A Month on Your Groceries by Shopping Online. Then I had...

E! News anchor Maria Menounos is one of the best dressed entertainment/lifestyle hosts on TV. She kills it! And no wonder, Maria and other E! talent have the luxury of working with celebrity wardrobe stylist Denise Borrego. A total perk when you reach the big time!              But, until you reach celebrity status like Maria, you're just gonna have to pick out your own outfits for TV gigs. What I know for sure is that many of you have no idea where to start, shop, or how to put it all together. If you're lucky enough to get booked on the Today show, Rachael Ray, GMA, The Chew, Steve Harvey, or as an Entertainment Tonight expert-YOU are still responsible for your own outfits. Only the stars get royal treatment. So what you wear is just as important as how you look and what you say. You want to knock em dead and appear like you’ve hired the best stylist in New York or Los Angeles.   So where do you start? I turned to our newest Swoon Talent, British on-camera lifestyle guru Lucy Norris because I love her style! No wonder she’s a regular beauty brand spokesperson on HSN for Dr. Brandt’s high-end skin care line. She looks gorgeous on television and her signature bob, cherry red lips and modern look makes her a show-stopper.       My favorite Brit loves Maria Menounos’ TV wardrobe too. Lucy says, “It’s because Maria incorporates the fun, edgy, glam world of entertainment into her outfits. Her talented stylist merges trends, not fads, resulting in a television look that’s relevant and relatable.”   Let’s get started: Here are some of Lucy’s pointers…. Ask the producer ahead of time about the stage backdrop. What colors are normally used on set? Does the show frequently use full body shots during interviews? Are guests typically sitting...

How would you like 159,000 website views in a few days and a major gig on Good Morning America? Well that’s what happened to Swoon Talent’s Gina Ferwerda. It went down like this. Gina got word that GMA was having a Chocolate Cake Taste-Off and was searching for the BEST chocolate cake in America for a segment they were doing for National Chocolate Cake Day. So what did she do? She sent in her powerful profile page published on swoontalent.com, as well as her original one-of-a-kind to die for chocolate cake recipe. CLICK HERE TO SEE IT FOR YOURSELF                               Shocked and ecstatic, Gina got the call she’s been waiting for her entire career. A producer from GMA loved her TV appearances on Swoon’s site and her salty and sweet chocolate-crusted cake concoction sealed the deal. She was invited to fly to New York City in less than 24 hours… all expenses paid. It was as easy as that! How awesome that Swoon Talent's Gina Ferwerda, a food blogger and TV cook from Michigan was one of the lucky ones. She certainly hit the GMA lottery. There are certain TV shows that can take your career to a whole new level. Good Morning America is one of them. It's a career game changer, but it’s also very difficult if not impossible to get booked if you’re not an A list celeb or the center of the hottest news story. Producers are extremely selective when locking in lifestyle experts and only the lucky get chosen. Way to go Gina!   Next thing you know, I turn on my TV and there’s my Gina LIVE on the set of Good Morning America between two hunky stars-celebrity Chef Rocco Dispirito and GMA host Jesse Palmer, a former NFL player...